Did you know that the stores you walk into or e-commerce websites you browse are carefully tailored to suit your shopper’s psychology? Did you know that the color blue is associated with trust and security and that banks and security companies often use this color in their marketing?
We are sure you didn’t know that 28% of consumers say that music slows down their shopping!
Or how about the fact that 60% of shoppers are more likely to buy a product that uses the word “guaranteed”?
Shipping is another biggie for online retailers. World Market noticed a dramatic increase in orders after adding a free shipping deal for home purchases that excel $100.
As you can see, there is a myriad of psychological facts and figures that can contribute to our shopping experience. As a business or an entrepreneur, it is advisable to understand how a shopper’s brain works and what makes it tick – if you understand this, you can provide an enhanced shopping experience for your customers.
Many household names and famous brands already do this and employ a myriad of techniques to appeal to the psychology of their consumers. Bloomingdale’s, for example, deploys a variety of smells within its department store to insight certain feelings within their customers, such as a baby powder in their infant wear area. Borders, on the other hand, play relaxing music which entices customers to stay longer within their store. These are just a few examples of shopper’s psychology – the infographic below provides a huge array of additional information relating to this subject. Read on to find out just how our minds work, and how this influences our shopping experience.