Shoppers Phychology

Did you know that the stores you walk into or ecommerce websites you browse are carefully tailored to suit your shopper’s psychology? Did you know that the color blue is associated with trust and security and that banks and security companies often use this color in their marketing?

Social media colors - material UI

Color usually depends on our personal experiences and preferences but there are also some universal signals. Choosing the right color can be a very challenging task. Individual differences can vary based on gender, age, and culture. In a study titled “Impact of color on marketing” researchers found that up to 90% of snap judgments made about products can be based on color alone.